Alex Zeltcer: I Only Got Inside the Startups World When I Was 40 Years Old

Alex Zeltcer

Alex Zeltcer of nSure.ai.

Tell us about yourself.

I started-up companies and have held executive positions with large corporations such as Comverse, Dassault, and more for the last 25 years.

Before founding nSure.ai, a payment fraud prevention company, I founded an e-commerce company and bootstrapped it into a large consumer internet business operating in Dallas, Chicago, and Denver.

My key strength is the ability to define a vision and then create and execute a meticulous plan for its fulfillment. I’m a member of the Young Presidents’ Organization (YPO). A resident of Tel Aviv, I enjoy biking, cooking (drinking wine..), and spending time with my wife and three sons.

What do you think is the single biggest misconception people have when it comes to startups?

that it’s all fun. It’s not. It’s all hard work. A startup is a journey of reducing risk while proving that it’s a good business. Don’t think about the exit.

If you could go back in time to any moment from your journey and give yourself one tip, what would it be?

Don’t go; I think that I would tell myself: “You are always worth more than you think. Don’t sell yourself short. “

What makes you stand out as an entrepreneur?

  1. I hate raising funds. I hate asking people for financing. I only got inside the startup world when I was 40 years old.

What are some of the best working habits you’ve gained over the past couple of years?

Some of the best working habits I’ve gained would be embracing the new world. video meeting while working from home. Digitizing processes

Give us a bit of an insight into the influences behind the company?

As former sellers of digital goods (Zeek), we saw that there wasn’t any payment fraud prevention company that really knew how to protect merchants of digital goods.

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So we created our solution. And it was so good that we decided to create a company out of it.

Where do you see your business in five years?

In five years, I see nSure.ai as the number one payment fraud prevention solution for digital goods, fintech, and crypto.

What do you think the biggest challenge will be for you in getting there?

I am finding a way to show the value that can be gained in a short period of time. That’s the biggest challenge.

Talk to us about your biggest success story so far.

To have the largest vendor in the prepaid industry as a customer and deploy our service on all of their systems

How do clients and customers find you? Are you much of a salesperson for yourself?

nSure.ai is an enterprise product, which means that we approach them. And no, I’m not a salesperson.

What one tip would you give to fellow startup founders?

My one tip would be: don’t forget that it’s not about you. It’s about your client. It makes the difference.

And finally, what do you hope the future brings for both you personally and your business?

I wish for growth for myself and for the company. Revenue, clients, employees, offices, geos. Growth everywhere…

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