Andrés González – Olaechea: Most Startups Fail in Their First Couple of Products – Solutions and Pivot for Many Months or Years Until They Find Product Market Fit

Andrés González - Olaechea

Andrés González – Olaechea of GoJom.

Tell us about yourself?

32 year old entrepreneur. Love my family . Former Banker. Advisor in Series A, Series B and Exits in LaTam

What do you think is the single biggest misconception people have when it comes to startups?

Many people believe statups are created and inmediately a success. That is far from true. Most startups fail in their first couple of products – solutions and pivot for many months or years until they find product market fit.

If you could go back in time to any moment from your journey, and give yourself one tip, what would it be?

keep things lean and focus on understanding the value of your product. Once you do, focus on exponential growth with sustainability.

What makes you stand out as an entrepreneur?

The amount of time I dedicate to each employee at GoJom harvesting their talent. Furthermore, my approach to growth and understanding where the real value might be at a product – solution or company when innovating.

What are some of the best working habits you’ve gained over the past couple of years?

Exchanging ideas and points of views with my cofounders and employees at the company, at all levels and experiences.

Give us a bit of an insight into the influences behind the company?

There has been many people influencing the company.The first one are clients – users. We understood there was a problem when everytime we asked someone how much their property was worth, they had no concrete answer.

Secondly, two of the biggest ones are Willy and Horacio, amazing cofounders and with great insight into how technology should be used for solving real day to day problems and making the market more efficient.

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Where do you see your business in five years?

Being able to understand the present of the market and make precise predictions on how much a property will appreciate for in the future.

What do you think the biggest challenge will be for you in getting there?

Technology is an amazing tool. We are able to extract data online and offline, create algorithms, analyze information and create value driven data.

Nonetheless, as you become more precise, you need a bigger amount of data points as well as being able to actualize that data more often.

Talk to us about your biggest success story so far?

We have had many successes since we launched GoJOm. One of them is that we were able to sell 12 units of a development in Bogota in less than a day. Another one might that we are now a YCombinator company.

How do clients and customers find you? Are you much of a salesperson for yourself?

Clients and customers find us online, as well as we get refferred by past clients that were succesfull with us. Not only me but everyone in GoJom must be able to sell our products and solutions well.

What one tip would you give to fellow startup founders?

Go big or go home. Startups are not made for a mediocre product. Either you believe you can transform an industry or its better to just do a regular company.

And finally, what do you hope the future brings both you personally, and your business?

I hope we keep transforming the way people buy ad sell properties in LaTam. Disruption in the market is necessary.

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