Arindom Basu: Digilytics Is Using AI To Innovate Mortgages and Auto Aftermarket


Digilytics AI is an AI software powerhouse with deep verticalized products in mortgages and auto aftermarket. Founded by Arindom Basu, the leadership of Digilytics is deeply rooted in leveraging disruptive technology to drive profitable business growth. With over 50 years of combined experience in technology-enabled change, the Digilytics leadership is focused on building a values-first firm that will stand the test of time. The leadership strongly believes in the ethos of enabling intelligence across the organization. Digilytics is headquartered in London and services lenders across the globe.

The Digilytics AI mission is to help clients achieve profitable growth and deliver excellence, through the intelligent use of the rapidly expanding universe of data that they operate in.

Our Values at Digilytics AI

  • Free-thinking: New technologies, business ideas, operating models
  • Optimistic: Deal with issues and challenges head-on
  • Committed: To deliver results and value for clients
  • Analytical: In designing solutions and managing execution
  • Loyal: To our clients and our employees

Tell us about yourself?

Helping mortgage lenders generate more revenue by using AI technology. I am a technology disruptor with a demonstrated experience in financial services. My interest in financial sector and vast experience at Infosys as Head, Consulting and Systems Integration, Financial Services & Insurance was the turning point to start my own business.

If you could go back in time a year or two, what piece of advice would you give yourself?

One advice that I would give myself is be less afraid and take risks, so that you start early rather than delaying your goal. An ability to balance between youth and experience is also a major factor.

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What problem does your business solve?

We help mortgage lenders streamline their loan origination process, leveraging artificial intelligence.

What is the inspiration behind your business?

The future of simple, faster and cheaper loan origination. With intelligent digital modules and a completely integrated set of capabilities, our products help our customers achieve this future. We have specifically designed our products such that they are plug and play and are easy to use.

What is your magic sauce?

Processing time can be cut short by around 65% as data entry and minimum requirement checks are completely automated.

Underwriting time can be cut short by around 30% as data entry and validation are automated

Completion time scales can be cut short by around 50% as data checks and application information is auto validated and populated.

What is the plan for the next 5 years? What do you want to achieve?

Our customers really value the complete package and an easy to use offering; which is a significant step above having to use multiple disparate systems/providers or building capabilities internally which would be a time consuming and expensive

We have a tremendous product, we would use this capital to spread the message far and wide!

  • US & Australia expansion on the cards
  • New partnerships being forged
  • Raising capital
  • New advisors on board
  • Great talent hiring – new colleagues

Our value delivered is a minimum of 10x of the fee charged. We would guarantee a minimum of 1 Million of value delivered in return

What is the biggest challenge you’ve faced so far?

  • Customer and their changing expectations on experience – primarily a seamless journey (simpler, faster, cheaper origination) is becoming key
  • 3 mantras – follow your customers, stay close to your core value proposition and adopt technology to stay nimble and relevant
  • Connecting, integrating and aligning all the internal systems to support this journey
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How do people get involved/buy into your vision?

We want mortgage lenders who are looking to streamline their loan origination process to start collaborating with us. You can request a demo by dropping an email on [email protected]

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