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Frederic Joseph: My Multicultural Background as a French Native Having Lived and Worked in France, UK and the US

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Frederic Joseph

Frederic Joseph of WEDOGOOD.

Tell us about yourself?

I am a french entrepreneur living in London for the past 14 years and 3 years in the US. I launched various adtech companies and since 2020 part of the impact investing platform WEDOGOOD.

What do you think is the single biggest misconception people have when it comes to startups?

The word startup covers many different projects, businesses and singularities. People use to imagine a startup as being the trendy shiny future unicorn. In reality a startup is quite often much more trivial and down to the grown.

However, the common denominator of all startups I know is the energy and the inspiration it carries out.

If you could go back in time to any moment from your journey, and give yourself one tip, what would it be?

I had many many ideas and projects that I haven’t carried out and that I then discovered were launched in the market (successfully or not).

I had regrets not to have pushed them out myself. So if I had one tip it would be: be bolder and take more risks.

What makes you stand out as an entrepreneur?

What a difficult question. I believe its the variety of my experiences both as an intrapreneur in big corporate companies mixed with my startup launcher experience.

Also my multicultural background as a French native having lived and worked in France, UK and the US, with very different ways of approaching markets and projects.

What are some of the best working habits you’ve gained over the past couple of years?

Using all the digital tools at my disposal to rationalize my work day. From internal collaborative tools to business development tools.

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There’s always a new solution out that I love to explore to simplify your workload and journey.

Give us a bit of an insight into the influences behind the company?

A lot of the background influence is captured in the model of Revenue Based Financing that started in the US and the UK a few years ago.

Revenue Based Financing is a way to finance a project through shared revenue with no dilution. We have taken that model to democratize finance and open opportunities for impact projects in seed phase.

Where do you see your business in five years?

Expanding in new territories across and outside europe with a stronger footprint in the UK and the US.

What do you think the biggest challenge will be for you in getting there?

Navigating and adapting to the the various local regulations is a start.

And then marketing our specific approach of revenue Based Financing to help support new impact projects in these territories.

Talk to us about your biggest success story so far?

Our success story is the one of the startups we have helped financing. So far we have raised more than €9m to Seed 130 startups with about 7000 investors.

How do clients and customers find you? Are you much of a salesperson for yourself?

People can find us through all social media platforms.

We organise regular webinars of the various financing methodologies available to startupers in search for Seed funds. I also reach out to identified prospects through linkedin.

What one tip would you give to fellow startup founders?

Like I said earlier, being bold is an essential characteristic of anyone with the desire of being an entrepreneur. So my tip can only be to act upon your ideas and persevere!

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And finally, what do you hope the future brings both you personally, and your business?

WEDOGOOD is a business centered on the idea that all of us can do good. So I hope that we can continue doing good things for the planet, for the community for individuals. And have an impact.

Follow WEDOGOOD on Twitter or Linkedin.

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