Rami El-Ashi: Can Digital Assets Be Offered Without A High Entry Demand?

Rami El-Ashi | Ashi Capital

Tell us about yourself?

Rami El-Ashi is originally Palestinian, he was born in Nicosia, Cyprus, raised and lived in Hong Kong for 30 years, and currently works in the Oil & Gas industry in Saudi Arabia.

Over the last decade, Rami has negotiated contracts worth $50M+ in annual revenue, on behalf of global corporations like Saudi Aramco, Jarden Corporation, and Private Family Groups in the Middle East. During that time, he discovered various inefficiencies that led him to start his entrepreneurship journey.

These inefficiencies have resulted in him becoming:

⁃ Founder & CEO of Ashi Capital
⁃ A SaaS Founder (Oil & Gas Data Extraction Software)
⁃ Founder & Host of the “Taking You To The Top” podcast (Founder & CEO Interviews)
⁃ Founder & CEO of Intrvue.me (Asynchronous Communication)

In his spare time, Rami enjoys building software to automate low-skilled & repetitive tasks, advising and investing in cryptocurrency companies, and deconstructing online businesses in order to replicate them.

What do you think is the single biggest misconception people have when it comes to startups?

The biggest misconception people have when it comes to startups is they believe that successes come quickly. An “overnight success”. In reality, this overnight success takes several years. People only see the outcome and believe that it happened quickly.

If you could go back in time to any moment from your journey, and give yourself one tip, what would it be?

Be patient. If you believe truly that success will come due to actions you have taken, then be patient, things generally have a way of following the path you intended.

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What makes you stand out as an entrepreneur?

I always ask people I meet if they have problems or issues they need solving. What has been sitting on their desk for 2 weeks that they simply don’t want to look at. There is usually a solution you can provide to relieve that stress. If many people have the same problem, you can be the one to provide the solution to the masses.

What are some of the best working habits you’ve gained over the past couple of years?

Over the past few years, I have learned the importance of scheduling my tasks down to the minute. This ensures that I only focus on certain tasks per day. If I leave my schedule open, I end up getting lost in my day and achieving much less overall.

Give us a bit of an insight into the influences behind the company?

Ashi Capital is a Digital Asset Mutual Fund. The idea of this fund is to allow everyone a lost cost barrier to entry. With a minimal investment of US$1,000, anyone can join the fund and gain access to Digital Assets from base cryptocurrencies such as Bitcoin & Ethereum to altcoin projects that have future utility/value. We have also recently begun exploring the NFT space, which also means that our investors will be part of that process.

Where do you see your business in five years?

We see ourselves riding the metaverse wave from beginning to its next phase – and most importantly, taking our investors on the ride with us.

What do you think the biggest challenge will be for you in getting there?

The biggest challenge will be to focus on our solid plan over that of our investors. We always have to do right for our investors, but not sacrifice potential profits for the sake of expedience.

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Talk to us about your biggest success story so far?

Our biggest success is ongoing. We running a challenge where we take a brand new account and load it with US$1,000 and turn it into US$1,000,000 to prove that we can. We started the challenge on December 12, 2021, and we’re already up to US$14,000+

How do clients and customers find you? Are you much of a salesperson for yourself?

Our customers usually find us through word of mouth, but if not, then through Instagram (where the challenge is being held). I’m not much of a salesperson myself, so we’re always happy to hire commission-based salespeople to help us out!

What one tip would you give to fellow startup founders?

Take action yesterday. If you have an idea, do a quick test, if you see the need, then start building immediately. It doesn’t have to be perfect. Just start! You can make changes along the way. Your initial members will love to be part of your journey.

And finally, what do you hope the future brings both you personally, and your business?

I hope to keep learning, building, and changing everyday. I’m not one to think that far ahead. If I learn something new tomorrow, then tomorrow is a success.

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