Rebecca Cox: Ditching The 9-5 And Going Solo With BecksMarketer


Tell us about yourself?

I’ve always been obsessed with design and the psychology of how people react to certain things. There’s something so thrilling about creating a piece of content and waiting to see what happens once it’s released to the world. Will people agree? Will people be angry? What kind of conversation will it spark?

After studying art and design at college, I dived into the digital world, constantly analysing how it all works. Combining the skills I’d learned at college and my day-to-day interaction with online content, I knew life in digital marketing was for me. 

What do you think is the single biggest misconception people have when it comes to startups? 

That it’s for people who can’t be bothered to get a ‘real job’. In fact, going solo and doing your own thing becomes a part of who you are. You’re no longer an employee that can clock out at the end of the day – you live and breath your brand – all successes and failures are felt on a much, much deeper level. 

If you could go back in time to any moment from your journey and give yourself one tip, what would it be?

In some ways, I haven’t been going long enough to give a particularly insightful answer to this. Perhaps I would say to never take any piece of knowledge for granted, and make sure to ask as many questions as you can when you can. I think it’s important to get as much out of every experience as possible. 

What makes you stand out as an entrepreneur? 

I’ve had an Instagram account since I was 12. Although my 12-year-old self wasn’t overly interested in keeping up with the trends, I’ve watched them develop my entire conscious existence; it’s almost second nature. 

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What are some of the best working habits you’ve gained over the past couple of years? 

To-do lists are my favourite thing. Being able to tick off a task, however small, feels like an accomplishment at the end of the day and allows you to reflect on your progress. This goes along with time management and being able to predict how long certain things will take. 

Give us a bit of an insight into the influences behind Becks Marketer? 

When I was working a 9-5, I always felt constricted to old ways of working with very little room for expression. It became increasingly frustrating to create content when you couldn’t inject any personality into what you were doing. That’s when I decided that once I would do it my way, I would do it my way. 

I would also see others on social media create these fabulous brands that you could tell were exactly what the creator envisioned them to be. That spurred me on and set everything in motion. 

Where do you see yourself and your business in five years?

I believe in setting ambitious goals so travelling around the world with a 6-figure salary would be a bit alright. I will have a collection of clients (/friends) that I love working with, and maybe even a colleague or two. 

What do you think the biggest challenge will be for you in getting there? 

The competition will always have me looking over my shoulder. It goes without saying that there will always be someone who’s doing better than you, but that’s ok. It’s a healthy bit of motivation to be the best I can be and work harder. 

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Talk to us about your biggest success story so far? 

Honestly, launching a website (and Instagram) that I’ve totally designed myself feels massive. Putting together a colour scheme felt like a labour of love and seeing it in action warms my little marketing heart.

How do clients and customers find you? Are you much of a salesperson for yourself? 

I like to do most of my chatting on Instagram. I’ve found it to be a preferred way for many people to reach out and that’s totally fine by me. 

I wouldn’t consider myself a salesperson as such as I don’t like to blag a load of nonsense (plus I’m not so good at it) but if we have something in common, I will talk your ear off and find a footing that way. 

What one tip would you give to fellow startup founders? 

If you feel like it’s right, it probably is. Not enough people put trust in their gut when it’s often the one force that will hold the most unbiased opinion. 

And finally, what do you hope the future brings both you personally, and your business?

I hope to be stable and happy in my career. I don’t particularly see an ‘end’ to what I’m aiming for – I want to always be surprised.

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