Chetan Banandur: Stop Underselling Yourself When You Have Products Fit For Market

Chetan Banandur | Butterfly Culture

Tell us about yourself?

Over a decade of diverse IT journey, started as a software developer played various leadership roles in Business, Delivery, and Product. Striking the right balance of my technical, product, business acumen skills, I am the proud founder of Butterfly Culture: a curated team of entrepreneurs & industry experts specialised in providing faster and more efficient solutions for building and marketing software products with our custom product development framework “BuCu Product Metamorphosis”.

A startup enthusiast, proven technology leader, and an independent consultant with a history of success in aligning high-growth information technology companies with their client’s business goals and objectives.

Proud of launching and managing over 200 + successful products.

What do you think is the single biggest misconception people have when it comes to startups?

In fact, I can think of two major misconceptions that both revolve around pricing.

1. Startup agencies are cheaper.
2. Entrepreneurs need a lot of money before starting their business. We started with none to the bare minimum.

Our three principle of being LEAN, SIMPLE, and SMART has kept our customers coming back to us. Our right pricing has kept our business afloat.

If you could go back in time to any moment from your journey, and give yourself one tip, what would it be?

I would have tipped myself to get on to an entrepreneurial journey much earlier.

What makes you stand out as an entrepreneur?

My LOVE for products and CUSTOMER OBSESSION is what helps me stand out to my customers, whilst my EMPATHY-based AGILE WORKING CULTURE (which is Butterfly Culture) is what enables my team to be efficient and motivated.

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The balance of these two is what stands out.

What are some of the best working habits you’ve gained over the past couple of years?

Being empathetic and resilient are the two best working habits that I have gained over the past couple of years.

Give us a bit of an insight into the influences behind the company?

Metamorphosis, the process of a great and usually rather sudden change in the form and habits of butterfly during the transformation from an immature stage (as a caterpillar) to an adult stage (as a butterfly) is what inspires the whole foundation of Butterfly culture.

A product goes through a series of metamorphoses before it finds its market fit. Being able to help many products go through metamorphosis to create simple yet complex solutions synonyms to a Butterfly, all in a pragmatic approach and in a short period like the life span of a butterfly.

Where do you see your business in five years?

Year one has built a network of culturists across India, Germany, the UK, and the US. The 5-year plan is to build a complete remote culture that is global with a network of culturists building kick-ass products together.

What do you think the biggest challenge will be for you in getting there?

Scaling would be the biggest challenge. Onboarding the right energy and pivoting our working framework (BuCU product Metamorphosis).

Talk to us about your biggest success story so far?

We have been able to validate ideas and get them out in the market in the shortest time without comprising Quality, timelines, or product manageability.

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We have helped organisations through their 2.0 journey with the right strategy and efficient architecture with less to no business impact.

How do clients and customers find you? Are you much of a salesperson for yourself?

Our customers love our approach of being lean simple and smart. As an agency being able to build a great relationship with your customer is a must. We have been able to build such relationships with our customers that they completely trust us with their products.

What one tip would you give to fellow startup founders?

Pricing your services/product right. The biggest mistake every entrepreneur who runs into operational and cashflow issues due to wrong/ underpricing. If your service/ product is right the pricing is never an issue for your customers to invest in you.

Being resilient, pragmatic growth, lean, and smart is the way that would help you take a step closer to success and more customers.

And finally, what do you hope the future brings both you personally, and your business?

Redefining the traditional software agency and their work culture, with an empathetic remote product building culture.

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